This is what’s known as a “click through” landing page
Feb 27, 2024 0:17:44 GMT -6
Post by prioty237 on Feb 27, 2024 0:17:44 GMT -6
Repeated CTA: On long landing pages (click the image for a full view), it’s important to repeat the CTA to remind people of the goal of your page if they’ve been scrolling for 10 screens. Here it’s placed at the top – above the fold, and at the end – for those who’ve finished exploring the whole page. Secondary CTA: In today’s social world, WOMM (Word of Mouth Marketing) is key. Here, they’ve added a Twitter sharing button to help visitors spread the word on their behalf. Confirmation CTA: Once you complete the form, you’re again presented with an opportunity to spread the word via Twitter. This is great use of thank-you page real estate. Site*: Future of Marketing 4. Clearvale: No Jive Talkin’ – a seductive single CTA If you were in a car driving down this highway, you’d have 2 choices: left or right. On this landing page, there’s only one thing to do, click on the sign.
Other names include jump page or the beautifully Bolivia Mobile Number List named “romance page” – as the purpose of the page is to enhance the interest level of the visitor to a point where they are ready to move to second base. (I’ll give credit for the term “romance page” to Scott Brinker). What I like The simplicity and seduction. It makes you want to click on the sign for two reasons: first because it’s your only option, and secondly because the copy on the sign implies some kind of controversial point of view. Things I’d change or test I was a little underwhelmed when the next page was a blog, rather than a continuation of a marketing experience, so I’d do something more engaging at that point. But there’s no denying that the click through rate of this landing page would be very high. I don’t really get the connection of the visuals to the copy on the sign, but I suspect this is part of the allure, that you don’t really know what’s coming. Site*: Clearvale .
Groupon – beautifully simplistic flow Here’s a great example of a simple guided landing experience from Groupon. What I like They have used geo-targeted segmentation to set up my location, and are presenting a big bold value proposition statement (50%-90% off) to get me interested. Colorful with good action area contrast . The bright bold color is seductive and makes the action area (form) very clear. Usability. The progress indicator below the form lets you know that there are 3 steps and where you are in the process. Simple forms: In step 2 (the lead gen portion), they ask for your email address only, reducing the barrier to entry to a bare minimum. Things I’d change or test If you don’t know who Groupon are (and despite their size, they haven’t reached everyone yet), there’s nothing to really tell you what you might be saving 50%-90% on. The imagery indicates alcohol which might be why I agreed to enter my email, but some qualification of the offer details would be good.
Other names include jump page or the beautifully Bolivia Mobile Number List named “romance page” – as the purpose of the page is to enhance the interest level of the visitor to a point where they are ready to move to second base. (I’ll give credit for the term “romance page” to Scott Brinker). What I like The simplicity and seduction. It makes you want to click on the sign for two reasons: first because it’s your only option, and secondly because the copy on the sign implies some kind of controversial point of view. Things I’d change or test I was a little underwhelmed when the next page was a blog, rather than a continuation of a marketing experience, so I’d do something more engaging at that point. But there’s no denying that the click through rate of this landing page would be very high. I don’t really get the connection of the visuals to the copy on the sign, but I suspect this is part of the allure, that you don’t really know what’s coming. Site*: Clearvale .
Groupon – beautifully simplistic flow Here’s a great example of a simple guided landing experience from Groupon. What I like They have used geo-targeted segmentation to set up my location, and are presenting a big bold value proposition statement (50%-90% off) to get me interested. Colorful with good action area contrast . The bright bold color is seductive and makes the action area (form) very clear. Usability. The progress indicator below the form lets you know that there are 3 steps and where you are in the process. Simple forms: In step 2 (the lead gen portion), they ask for your email address only, reducing the barrier to entry to a bare minimum. Things I’d change or test If you don’t know who Groupon are (and despite their size, they haven’t reached everyone yet), there’s nothing to really tell you what you might be saving 50%-90% on. The imagery indicates alcohol which might be why I agreed to enter my email, but some qualification of the offer details would be good.